B2C · B2B · Uniconta · Umbraco

B2C webshop for Uniconta.
From product data to purchase.

Make it easy to find, choose and buy your products. evision Nexus connects consumer commerce with product data, pricing and order processing in Uniconta — with room for B2B in the same solution.

A complete solution with evision.ecommerce in Umbraco and master data maintained in Uniconta.

A connected customer journey
B2C with Nexus
01
Find the right productFull-text search, filters and product information
02
Choose a variant and accessoriesUniconta variants and related products
03
Choose delivery and payShipping engine · Nets · epay · Flatpay
04
Follow order statusStatus from Uniconta back to the webshop
Uniconta as the shared foundation

The customer journey is tailored to your design, profiles and markets. This illustration shows the principles of the solution.

✓ Guest checkout with profiles
✓ Payments and shipping
✓ Product data in Uniconta
✓ B2C and B2B together
From visit to order

A B2C webshop should guide customers all the way

Good product data should become a good shopping experience. Nexus brings together the features to find a product, select the right variant and complete the purchase.

Guest checkout with controlled access

Enable purchases without a mandatory login. Guests can be assigned profiles based on criteria such as country. Profiles and roles in Uniconta control what each guest can access. Visitors can also apply to become customers.

Search and relevant filters

Help customers navigate your range with full-text search and wildcards. Search can be configured with facets and criteria from product data sheets, allowing customers to narrow their selection.

Variants and product selection

Present different versions through a variant system based on Uniconta variants. Descriptions, images and data sheets help customers choose the product that meets their needs.

Payments with ready integrations

Nexus has integrations for Nets, epay and Flatpay ready. Payment configuration is selected for your business and markets. The mobile purchase flow and customer data entry are tailored in the frontend design.

Shipping based on product and destination

Calculate shipping based on factors including destination, physical weight and product shape. The shipping engine can work with multiple delivery providers and support different ways of delivering to customers.

Offers and relevant add-ons

Use pricing and trading agreements from Uniconta for features including time-limited prices and quantity offers. Nexus can sell bills of materials and display related products and replacement products when the desired item is out of stock.

The actual shopping experience depends on your frontend, profiles, payment agreements and configuration. We review the journey with you as part of the solution.

Get new products in front of customers

From a supplier's new arrival to a product customers can choose

When new products arrive, they need to be presented properly. With evision PDM, you work with product data and enrichment directly in Uniconta.

  • Bring product descriptions, images and data sheets together around each product.
  • Use AI for product enrichment and metadata — with approval before publication.
  • Let evision integrator send approved changes to the webshop.
  • Keep one place for maintaining master data: Uniconta.
Explore evision PDM →
Quality before publication

Create → Enrich → Approve → Publish

AI-generated descriptions and data sheets are submitted for approval before being published automatically on the web frontend. This gives your business control over the content customers see.

Product QualifierAn overview of product data quality

Product copy and metadata form part of the foundation for visibility in Google and AI search. Technical SEO and indexing also need to be in place in the actual webshop.

Shared foundation · Different customers

Sell to consumers and businesses in the same solution

Already selling B2B, or looking to open direct sales to consumers? evision Nexus supports both, with Uniconta as the business foundation.

B2C

An open route into the webshop

Guest checkout, product selection, payment and delivery for consumers. Profiles can be adapted to the market customers shop from, among other criteria.

B2B

Room for agreements and customer login

Access and permissions are controlled through roles and profiles. Pricing can draw on Uniconta pricing and trading agreements.

evision NexusShared product data, integration and order processing with Uniconta.
B2C across borders

Multiple markets. One place for your master data.

International commerce also involves local needs. Nexus connects market languages, currencies, VAT, payments and shipping with Uniconta as the starting point.

Language and product information

Adapt product information and content to the markets you want to serve through the Nexus market concept.

Currency and VAT

Support local currency and VAT flows with Uniconta as the business foundation.

Payments and delivery

Adapt payment and shipping flows to each market and the providers you use.

After customers have chosen

Stay connected after the order

When an order is processed in Uniconta, its status is sent back to the webshop. Customers can see where their order stands in your processing workflow.

  • Order status from Uniconta is displayed in the webshop.
  • Registered frequent buyers can create shopping lists and wishlists.
  • evision.analytics sends click data back for insights in Uniconta.

Shipment tracking is provided by the carrier. Shopping lists and wishlists let registered frequent buyers save their product choices.

Insights into your product range

Which products attract customer interest?

Click data from the webshop lets you follow product interest in Uniconta and provides a better basis for prioritising enrichment, product presentation and your range.

Webshop → evision.analytics → UnicontaFrom customer clicks to product insights

Use these insights to focus on products that attract interest and the content that can help customers take the next step.

A concrete next step

Start with your customers and their purchase journey

We start with your products, Uniconta setup and markets. That lets you assess the solution against what your customers actually need to do.

01 · Review your needs

Who should be able to buy? Which products, markets and delivery flows must the solution support?

02 · Explore the customer journey

Review search, product selection, payments, shipping and order status against your requirements.

03 · Prioritise next steps

Clarify configuration, design and any integrations before defining the project's scope and price.

B2C webshop with Uniconta

Can your product data lead to more purchases?

Let us explore how evision Nexus can support your consumer commerce — and connect it with the rest of your business.

Talk to us about B2C →

Already have a webshop? Read about the Product Performance Audit.

Questions about B2C and Uniconta

Good to know before choosing a webshop

Can evision Nexus be used for both B2C and B2B?

Yes. evision Nexus supports commerce with both consumers and businesses. Profiles and roles in Uniconta control access and permissions, while pricing can use Uniconta pricing and trading agreements.

Can customers buy without creating an account?

Yes, the webshop can be configured for guest checkout. Visitors are guests until they log in, and guest profiles and roles determine their access. Profiles can vary by country, for example.

Which payment providers are integrated?

Nexus has integrations for Nets, epay and Flatpay ready. Specific payment methods depend on the selected provider, market and your agreement.

How do customers find products in a large range?

Nexus provides full-text search with wildcards. Search can also be configured with facets and criteria from data sheets.

Where do we maintain product data?

Master data is maintained in Uniconta. evision PDM handles product data and enrichment, evision integrator connects Uniconta to the webshop, and Umbraco handles website design and content.

Can Nexus help with visibility in Google and AI search?

evision PDM supports AI enrichment and metadata with approval before publication. That helps with content. Technical SEO, product schema, variant URLs, sitemaps and product feeds must be checked in the actual webshop. No platform can guarantee a specific ranking.

Can customers follow their order and shipment?

Order status from Uniconta is sent back to the webshop. Shipment tracking itself is generated by the carrier.