One connected solution.
From product data to digital commerce.
evision Nexus is the overall concept and complete solution — the third generation of evision ecommerce. The solution is developed for B2B and B2C ecommerce and cross-border commerce. It connects a feature-rich webshop in Umbraco with product data, AI enrichment, approval and a cockpit in evision PDM (Product Data Management) in Uniconta. evision integrator keeps the systems synchronised. Master data is maintained exclusively in Uniconta.
A complete framework for B2B and B2C
The plugin installed in Umbraco is evision.ecommerce: a complete, feature-rich ecommerce framework with the necessary commerce functions for both B2B and B2C, including cross-border commerce.
The webshop's visual design, pages and content are created with the professional tools that come as standard in Umbraco. This gives you the freedom to shape the customer experience while evision.ecommerce handles commerce functions.
The webshop in Umbraco
- evision.ecommerce: webshop and commerce functions
- Umbraco: design, content and presentation
- B2B, B2C and international commerce
Freedom to shape the customer experience
Umbraco CMS is the content and presentation layer in the complete evision Nexus solution. The webshop's visual design, pages and content are created with the professional tools that come as standard in Umbraco.
evision.ecommerce provides commerce functions, while Umbraco CMS gives you the tools for design, content and marketing.
Design and content
- The webshop's visual design
- Pages, content and marketing
- A connected customer experience
See which products interest your customers
The plugin evision.analytics in Umbraco continuously sends customer click information to the tracking analyser. The analyser processes click data into insights, including click-through rate (CTR), and passes the information to evision PDM in Uniconta.
In the evision PDM cockpit, you can see which products interest customers in the webshop. Product data and enrichment can therefore be based on actual customer interest.
Insights from the webshop
- Clicks are recorded in the webshop
- The tracking analyser processes data
- Product interest and CTR appear in the evision PDM cockpit
One place for all master data
evision PDM (Product Data Management) is the part of evision Nexus that runs inside Uniconta. evision PDM contains product data and product categories and brings together AI data enrichment and product quality management. Master data is maintained exclusively in Uniconta and distributed from there to the webshop.
You avoid maintaining the same master data in both ERP and webshop. Uniconta is the central data source, while Umbraco presents the synchronised information to customers.
evision PDM in Uniconta
- Product data and product categories
- AI data enrichment and approval
- Cockpit in evision PDM with webshop insights
Enrich with AI. Approve before publishing.
The AI engine generates content including product descriptions and data sheets. The enriched data is not used directly in the webshop: it is first sent to an approval system in evision PDM.
The company reviews and approves the content before it is automatically sent to the web front end. This provides control over AI-generated information — including for companies with stricter security requirements.
AI with approval
- 1. AI generates enriched product data
- 2. The company reviews and approves
- 3. Approved content is automatically sent to the webshop
evision integrator keeps data in sync
Between Uniconta and Umbraco sits evision integrator. The integration engine keeps webshop data synchronised with Uniconta and transfers web orders into Uniconta.
When customers change their master data in the webshop, the changes are transferred to Uniconta, where master data is held. When an online order has been processed in Uniconta, its status is sent back to the webshop so the customer can see that the order has been processed.
The connection between systems
- Uniconta → webshop: updated data
- Webshop → Uniconta: orders and customer master data changes
- Uniconta → webshop: status of processed orders
Ready for customers across borders
evision.ecommerce supports international commerce. The market concept groups countries with shared needs and provides a structure for languages, currencies and market requirements.
Product data is still managed in Uniconta, including when the webshop serves customers in multiple markets.
Cross-border commerce
- Languages and currencies
- Shipping and customs requirements
- Product requirements by market
Make product quality visible
Product Qualifier shows whether products meet the agreed data requirements. Together with the approval system and insights from the evision PDM cockpit, it helps you prioritise work on your range.
Data quality and customer interest can therefore be considered together.
Product Qualifier
- Red: essential data missing
- Yellow: supplementary data missing
- Green: data requirements met · blue: performance analysis
From data to commerce — and insights back
Umbraco + evision.ecommerce
Webshop, commerce functions and customer experience. evision.analytics records customer clicks.
evision integrator
Data synchronisation, transfer of web orders and master data changes, and order status returned to the customer.
Uniconta + evision PDM
Master data, product categories, AI enrichment, approval and cockpit. The tracking analyser provides insights from the webshop.
Where should you start?
A Product Performance Audit provides a basis for decisions about your product data and digital commerce.